Firstly, let’s explain the term noise, it’s a kind of disturbance. In the context of communication it’s important to remove this problem to ensure the message is understood by an audience.
To deliver an effective message, consider:
- Kind of audience
- Audience interests
- Target message
Effective flow of communication should consider:
Many factors need to be considered to avoid the wrong decoding of message by the receiver. There are situation in which the decoding might go wrong. According to Eunson (2011):
The first person to realize that receivers’ errors are the key to understanding noise in communication (cited in Noise Matters: The Evolution of communication)
“Perception – A ‘person’s understanding or interpretation of a particular event/message, etc. which may be influenced by past events, attitudes, beliefs, perceptual ability, context, etc.’.
Purpose – ‘What the sender and receiver intend as the outcome of the communication (this may not be the same for each participant)’”
So, ‘noise’ is the factor that prevents correct message, it’s a big wall that distorts the message. Eliminating ‘noise’ can be done by considering these steps:
- Kind of audience: During delivery of the message, sender must know; kinds of audience there to receive the message. Are they here to receive what you will give to them? they might be involved directly or indirectly. According to McLuhan (2004).
“We cannot assume that the channels or media we use will necessarily convey message in a neutral and mechanical way”
- Audience interest: This is a key point that we shouldn’t miss; audience has its own demand and interest. Connecting plans with there interest is the target. for e.g. audience in technical sector will be more impressed with images and slides rather then charts.
“A good teacher, like a good entertainer first must hold his audience’s attention, then he can teach his lesson”.
John Henrik Clarke (2004)
- Your target: knowing your target; like in a meeting if you are presenting car’s to buyer’s. You should convey them to buy the product, but it can generally be done, knowing your targets needs.
So, by these means you can eliminate ‘noise’ between the sender and your target audience.
Barnett and O’Rourke, 2011, Communicating in the 21st Century, Wiley, Milton.
Chandler, 2002, Communicating in the 21st century, Wiley, Milton.
Clarke, J H 2004, John Henrik Clarke Quotes, viewed 3 December 2015, http://www.brainyquote.com/quotes/keywords/audience.html